BraveCenter focuses on helping start-ups, and developing companies start and grow their brand. mission, and story. With their values of empowerment, collaboration, and conscientious, they began to look for a new identity,
logo, typeface, color palette, business cards, and muck-ups
The logo consists of a group of dots that form a B and a C, for BraveCenter, with a dot in the middle (meant to represent both a center and a target). The idea is for the viewer to connect the dots and create a network for a bigger picture, which is what a marketing firm focuses on. It provides a sense of interest, aesthetic, and has a bigger underlying meaning behind it. The dots and the transparent lines create an opportunity to be used in the identity system and create new icons and shapes.
The color palette tells a story as well, it represents the values of BraveCenter.
Green: Conscientious (accent color)
The following mock ups are through a program called LiveSurface and were created primarily to show the client how the brand lives as a system. The only design that was actually printed was the business cards.