Introduction Animation/Motion Graphics
Coraline: The Musical was a collaborative Broadway pitch to producers and investors in the entertainment industry. The goal of this project was to understand the business of entertainment and all of the factors that come into account. 
Design: All visuals, mood board, branding, introduction animation, merchandise, and final keynote presentation. 
Production/Pitch Team: 
Valeria Olmos - Visual Design  
Kirk Baltzell  - Creative Casting 
Maggie Medford - Creative Casting/Costume Design
Sloan Wyatt - Executive Summary
Riley Maya - Financials 
Sarah Bhalla - Marketing
Esmeralda Zapata - Health Regulations
Advisor - Natasha Davison, Broadway Producer
 A modern twist on a classic, dark fantasy-horror film, Coraline: The Musical retells the story of Coraline through the lens of the Black Cat.
MOOD BOARD AND BRANDING
With branding in mind, we chose colors and visuals that would contrast the two worlds, between both the dark, gloomy, neutral colors– and the bright, neon, saturated colors. We want the audience to constantly switch between fantastical and creepy vibes, a mood that the film portrays very successfully. Which is why, as part of our branding, we chose a font that can be both playful and horror-like. 
Show References:  Hadestown, contrasted by Anastasia. Beetlejuice 
ADVERTISING 
MERCHANDISE
CLICK HERE TO VIEW FULL PRESENTATION
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