As part of the Partnership with Kendra Scott x University of Texas at Austin, I formed part of the class TXA 350. 
The goal of the course was to work as a team and with the KS Team to design a new piece of jewelry for Kendra Scott, targeted towards GenZ.
5 teams competed and the one with the most votes were to be produced and sold at Kendra Scott stores nationwide. 
Although, we did not win, we were proud to have accomplished this amazing ring set project that got over 1,700 votes in just 24 hours!  
Meet the Team: 
Valeria Olmos - BFA Design  
Celeste Barrientos - Marketing 
Meghan Mollicone - TXA Designer
Manie Phaxay - Anthropology/Interior Design 
Grace Abell - TXA Merchandising
3D Rendering by KS designer - Ebony Satchwell

INSPIRATION AND DESIGN PROCESS
The Selene Ring Set was inspired by the greek goddesses (symbolizing women empowerment), nature (such as leaves), and astrology (a huge trend within the Gen-Z market). 
FINAL PRODUCT 
The design is inspired by the astrological and zodiac signs, making it extra special for each individual. It consists on three rings inspired by: your sun, moon, and rising.
Each ring includes a gap in either the back or the front in order to make it adjustable. Through that feature, it allows for versatility and makes it customizable 
In addition, making it genderless and inclusive, it allows the option to share it with a special someone and create a deeper meaning.
SOCIAL MEDIA PROMOTION
IN-STORE PROMOTION
Packaging Experience 
In order to create more customer engagement, we designed a photo opportunity for the outside of the Kendra Scott Store in South Congress, Austin, TX. It would promote the partnership of KS x UT as well as encourage customers to post it on social media. 
VIRTUAL EXHIBITION
WATCH FULL VIDEO / VIRTUAL EXHIBITION HERE
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